Content is king!!!

To make a website successful, you must continuously generate interesting new content. Content is King!

By Holger Matschinski at 30.03.2010

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I have never made a secret of the fact that I am no friend of  Web business cards, Web pages that present a company like on a business card and otherwise there is nothing on the pages. This is exactly as if someone would buy a house at a certain address, but no one knows this address. The website owner is limited to indicating this site to its letterhead and business cards, just "to own" a site on the web. He identifies himself only that he just owns a site. But it is a pure posing object!

But who visits that site at all, if he needs to know the company to be attentive to the website? Does he ever visit it again if he already knows the company?

Of course, if he already knows the company and gives their name to his favorite search engine, then he will find the site at the top. Doesn't he know the company and gives a general term to a search engine, he will find the company at hundredth place, if he perhaps scrolls down to it.

But, only customers on our website that we already know, that's not what we want. We want to achieve new  customers with our Web site, which bring us to new contacts and possibly new revenue that we would not have if we only "possess" a useless website. We want it pays for our use. We do not want to unnecessarily raise money for a Web site for customers who already know us. But this is what we do with that kind of Web business cards! And many website owners are surprised and disappointed because their Web site (Web business card) supposedly brings them nothing.

How is a website to be found??

Consider easy even your own approach. If you are looking for specific information, then you enter a keyword to your favorite search engine.

If you, for example, are looking for someone who could create a website for you and you do not yet know him, then you might give "web designer" as a keyword. If you're looking for a web designer in your area you will add the search term, perhaps even by your city name. In my case it was "Kerpen" in the "Erftkreis" (because I know that there is a second Kerpen near by).

The search engine will search for web sites that have these search terms in the file name, in the title, in the description and in the text, and where possible on multiple bases of the site. All the more bases available on this subject, the clearer the topic of the whole site is framed around these search terms entered, the weightier is the website. If you would not yet know HOMA DATA Systems, you would find it by entering this search term. The site has several bases, which revolve around the theme of web design and it is localized on the surrounding area at Kerpen in the Erftkreis.

A site must have an as possible clear topic to be found

Choose a topic about which you can write most qualified. In my case this was the topic of web design. As a hairdresser, of course, you write about hair, as an installer write about plumbing and heating systems, or solar technology, depending on where your interests lie. As a person in public life, for example Musicians, politicians, or actors, write about your specific area of interest.

Now you will say that the next corners competitor takes the same subject. That's right! Then you need to write some more, or more qualified about than this competitor. This is as it is and there will also be no way around it! Even in real life you can only convince your clients and discourage them to go to the competition through added values.

A site must have as possible qualified and unique content relating to its topic

Well, you could fall into the faith, then I'll write something from somewhere. Maybe even from the competitors. However, this is a fallacy. On the one hand a search engine recognizes when a certain text already exists and punishes it (rankes below), because they'll index not only your web pages. On the other hand your customer could memorize it too.

You should write the content as your own, with your own words. That does not mean that you are not allowed to write on the same topic as your competitor, but maybe you write in more detail, or even more qualified. How to write yourself qualified, you can read in countless creative writing manuals on the Internet. You can also hire a qualified web author with creating appropriate content for you.

Content is King!

If you want  your site to be found, create a website with a possibly unique theme and as much unique and qualified content on the subject as possible.

I am happy to advise you on all aspects of the subject search for your site and I will assist you in finding and creating appropriate content as a web author. Do not hesitate to contact me. The contact information can be found at the bottom of each Web site or in the imprint. Here you will find a contact form. I am happy to call you back.

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HOMA DATA Systems
Holger Matschinski

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