Online-Marketing - Earn money and trust with your web pages!

Market your products and services on your site! Use your website as additional advertising and marketing space! Make yourself and your products regionally and nationally known through the Internet!

By Holger Matschinski at 25.03.2010

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Online Marketing complements the traditional media (newspapers, radio, TV) as another channel (Internet) in the classic marketing mix, and generates more coverage, especially among target groups, what about traditional media are no more accessible. Current studies show that more people now spend more and more time on the PC and the Internet than on television. Print media since years are declining in any case for reasons of convenience. Information now increasingly is researched and collected by people through the Internet.

To come back again on the heading: to earn money and confidence comes from earning. I mean,  you can't earn easy money with online marketing. Online marketing is a hard work. But, if you do it right, it will be always worth it.

The most common mistake in online marketing

Almost every decider at the beginning once was issued like that. They see the need for a web site and decide, often for good money, to order the creation of a website. After a few months they realize it does nothing at all. It was not one product sold more by it and the website is nearly unknown within the customers. The money was allegedly thrown out the window.

The big mistake was to drive a single action and then not worry about it, in the belief that "it already develops on its own". Which is neither in the traditional marketing so even this can't work in online marketing. How would probably develop your business, if you have a unique advertising campaign, a unique display, switched in one of the classic advertising medias, and then worry no more about it?

Be considered just as in classical marketing, the trend in online marketing is an ongoing process!

•   Analysis at the beginning
  What is possible in my industry or my area of interest?
  - Target Analysis
  - Competitors Analysis
   
• Objectives
  What do I want to achieve?
  - E.g. 100 new sales transactions per month
  - E.g. 10.000 websites visitors per month
   
• Strategy
  How do I want to achieve the set goal? What options are there? What do I want to take advantage of these opportunities? (see the basic structure)
   
• Basic design
  - Website
  - Newsletters, RSS
  - Forum, blog, microblog (Twitter, etc.)
  - Social Networking (Web2.0)
  - Search Engine Marketing (SMM)
  - Affiliate Marketing
  - Viral Marketing (e.g. Video Marketing)
  - Mobile Marketing (for Mobiles)
   
• Ongoing actions, updating
  - Expansion and update of the content (content management)
  - Update Newsletter / RSS
  - Post in forums
  - Keep a blog
  - Social Networking (Twitter, Facebook, etc.), its network to maintain
  - Continuous backlink building
  - Online Reputation (your image on the Internet) or branding
   
• Ongoing analysis, statistics
  - Number of Website Visitors
  - Number of pages visited per visitor
  - Visited pages (which pages were visited and how often?)
  - Click-through rates (clicks) per visitor
  - Conversion (new accounts) per visitor
  - etc., depending on the goal and strategy
   
• Continuous optimization
  - Website Optimization
  - Usability Optimization
  - Search Engine Optimization (SEO)
  - Search Engine Marketing (SMM)
  - Cooperation with classic media
  - etc., depending on the goal and strategy

This list is subject to the legislative goal and the resulting conditional strategy. Therefore it is not intended to be exhaustive here. I am happy to advise you in all your specific questions of online marketing. Do not hesitate to contact me. The contact information can be found at the bottom of each Web site or in the imprint. Here you will find a contact form. I am happy to call you back.

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Holger Matschinski

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